In 2022, the School District of River Falls created a branding standard to create a unified identity for the entire district. This guide combines the previously existing Athletics & Activities identity standards with the overall district branding standards in one simplified document.
Each building and identified program has its own logo, available in several color options in both stacked and horizontal versions. The RF shield is the primary logo used for all buildings and programs except for the middle school and high school, which use the Wildcat logo in the crest. All logos share the same color palette. Most logos are available in stacked and horizontal versions, in combinations of full color, navy, and white.
Athletics & Activities have a more extensive choice of logos, all identified in the Athletics & Activities pages of this guide. Please contact the Communications Department if you are in need of a specific logo.
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The following typography pertains to the district, schools, and programs. View our Branding Guide for Athletic and Activities typography guidelines.
PRIMARY - used on headlines and highlights: Minion Pro Medium
SECONDARY - used on subheaders and body copy: Monserrat Regular and Bold
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A standard set of colors brings a sense of aesthetic consistency to all communications, and is key to establishing a strong brand identity for the School District of River Falls. Below are color specifications for print, digital and textile applications.
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River Falls Gold: Pantone 124C
CMYK: 7,35,100,0
RGB: 235,171,33
HEX: #EBAB21
River Falls Dark Gray
CMYK: 58, 47, 47, 14
RGB: 100, 113, 114
HEX #6E7172
River Falls Blue: Pantone 540C
CMYK: 100,47,0,69
RGB: 0,46,87
HEX #002E57
River Falls Light GRay
CMYK: 12,9,9,0
RGB: 220,221,222
HEX: #DCDDDDE
River Falls Dark Blue: Pantone 296C
CMYK 91,76,55,68
RGB 10,27,43
HEX #0A1B2B
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Primary marks are designed to communicate the entire brand identity: where we are from (River Falls) and who we are (the Wildcats). Because they convey the entire brand identity, these marks can be used as stand-alone elements in any application.
Logo = shield or wildcat image with words
Mark = image of the shield or wildcat crest only
available versions
All district and school logos are available in horizontal (primary) and stacked (secondary) versions, in full color, navy blue, and white. The RF shield (in primary, secondary, and mark only) gradates from RF blue to RF dark blue. The shield is also available in RF blue only (with no gradation). Contact the Communications Department if this version is needed.
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District primary logo
District secondary logo
District mark only
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Each school and many programs in the School District of River Falls has a horizontal (primary) and stacked (secondary) version, and most are available in combinations of full color, navy, and white.
Logos are available for the following schools and programs:
- Greenwood, Montessori, Rocky Branch, Westside
- Meyer Middle School, High School, Renaissance Charter Academy
- Community Education, RF4C, Kids Club, School Forest
Here are a few examples:
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This logo is blue on a transparent background and is displayed here on a gray background so it can be viewed.
This logo is white on a transparent background and is displayed here on a navy background so it can be viewed.
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The RF shield is the primary logo used for all buildings and programs except for the middle school and high school, which uses the Wildcat logo in the shield.
Example of MMS white logo on a transparent background.
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Example of full color secondary logo.
This logo is full color with white lettering on a transparent background and is displayed here on a navy background so it can be viewed.
Example of navy logo.
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Examples of what NOT to do when using our word mark system:
The logo, wordmark, or identifiers are not to be altered in any way without the help of the SDRF Communications department.
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Do not stretch or warp.
Do not rotate.
Do not use low-quality logo.
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View Branding Guide
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